Rihanna calls out Snapchat for running an ad that asked users if they “would rather slap Rihanna or punch Chris Brown” — and sent the stock of the app’s parent company tumbling nearly 5 percent.
The singer wrote on her Instagram story on Thursday “Now SNAPCHAT I know you already know you ain’t my fav app out there! I’d love to call this ignorance, but I know you ain’t that dumb!”
The shocking ad — which referred to Brown’s conviction of assaulting Rihanna in a car 2009— provoked disgust on social media over the weekend.
She wrote “This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet … you let us down! Shame on you. Throw the whole app-oligy away.”
Even Chelsea Clinton weighed in on the mess, tweeting
that it was “Awful that any company would approve this.”
Snapchat’s parent, Snap Inc., responded Thursday by calling the ad “disgusting” and saying it “never should have appeared on our service.”
Earlier in the week, Snapchat had given a relatively clinical statement that the offending ad “was reviewed and approved in error as it violates our advertising guidelines.”
In an infamous picture taken after the assault, Rihanna, who was then 22, was seen with a black eye, bloody lips, and cut
In 2009, Brown pleaded guilty to the assault.
The sell off in Snap shares is the second at the hands of a celebrity in less than a month. In February, Kylie Jenner complained about the texting app’s redesign.
Following her post, the company’s stock fell nearly four percent to $17.20. That may not sound like much, but according to CNBC, the dip was enough to knock $600 million off the company’s value.